Thursday, 27 September 2012

Audience Analysis Survey Graphs





Rating is apparently not a problem, but some negative feedback suggests a 12 or 15 rating is the most desirable option.


Our audience are mostly students, some part-time employed, but generally speaking they are not working professionals. Students are generally fans of thriller/horror genres as they enjoy the fast-paced, 'adrenalin rush' of action and intrigue.




Our main age demographic appears to be those in the 15-20 age range, or people our own age, and so this has affected the results in accordance to their preferences.


Clearly making an impact amongst social groups is important, as the most trustworthy source for film recommendations are people's friends and acquaintances. Youtube is also a cost-free and efficient way to get a a production to the mass market.



The demographic might not be that willing to see experimental films if they go to the cinema once a month or never,  so a thriller would have to stand out to get attention and seen worth the cinema trip.





Big yet quirky blockbusters such Baz Luhrman and Tarantino are the best received of the list, with gritty, realist 'indie' films such Fish Tank and Winter's Bone being the least known. 



Thriller is the most popular genre, so it should be relatively simple marketing a thriller film to a teen demographic, as they will be willing to receive it. However, we believe we had a higher portion of female participants, therefore drama and romance were rated quite highly.























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